Evidence
What the case is built on
Recognised guidance, dated sources, and careful review rules for buying-journey evidence — with a correction route on everything.
The source shelf
The guidance we draw on.
These are the public documents behind the campaign's safety prompts and retail asks. Listing a source means we use it — it does not mean the publisher endorses this campaign.
Retail journeys
How point-of-sale checks will be handled.
When we review how beginner inflatable paddleboards and kayaks are sold, each public finding needs a dated source record, clear limitations, and a right-to-reply route before it is used publicly.
No real retailer findings are published yet. Dated findings should only appear after evidence records and right-to-reply checks are ready for human review.
How we publish
Firm asks, careful claims.
- Every public claim names its source, with publication and access dates.
- Retailer findings publish with methodology, capture dates, and a right-to-reply route — never from a single screenshot.
- Incident material is reviewed before any public use, and we don't run an incident feed.
- Anyone can request a correction; corrections are acted on, not buried.
Retailers and organisations: if anything here is wrong or missing context, tell us and we will fix it.
Request a correction or reply