Evidence
What the case is built on
Recognised guidance, dated evidence, clear limitations, and an open correction process.
Campaign sources
The guidance we draw on.
These are the public documents behind the campaign's safety prompts and retail asks. Listing a source means we use it — it does not mean the publisher endorses this campaign.
Retail journeys
How point-of-sale checks will be handled.
When we review how beginner inflatable paddleboards and kayaks are sold, each public finding needs a dated source record, clear limitations, and a right-to-reply process before it is used publicly.
No real retailer findings are published yet. Dated findings should only appear after evidence records and right-to-reply checks are ready for human review.
How we publish
Clear evidence, careful claims.
- Every public claim names its source, with publication and access dates.
- Retailer findings publish with methodology, capture dates, and a right-to-reply process — never from a single screenshot.
- Incident material is reviewed before any public use, and we don't run an incident feed.
- Anyone can request a correction; corrections are acted on, not buried.
Retailers and organisations: if anything here is wrong or missing context, tell us and we will fix it.
Request a correction or reply