Retailer pledge

Offer the Buoyancy Aid

If you sell beginner inflatable craft, this is the pledge: suitable flotation, visible and directly offered, before checkout. Practical, season-ready, no certification small print.

Tell us you've adopted it Read the campaign

The pledge

Four commitments, ready for this season.

None of this requires putting the same flotation product in every box — suitability depends on the person, activity, clothing, location, and conditions. It requires making the choice visible.

Availability

Sell suitable buoyancy aids, PFDs, or lifejackets wherever beginner inflatable paddleboards, inflatable kayaks, or similar craft are sold.
Keep flotation equipment visible for the same promotional dates as the craft.
For marketplaces, make the offer visible in the listing, basket, or recommendation journey rather than only through unrelated search results.

Before checkout

Directly offer suitable flotation equipment when the craft does not include it.
State plainly when flotation equipment is not included with the craft.
Avoid making pumps, bags, seats, fins, or leisure accessories look like a complete safety set.

Fit and suitability

Show manufacturer sizing, weight or chest range, adjustment guidance, intended activity, and adult or child suitability.
Make clear that fit, person, activity, clothing, location, and conditions affect what is suitable.
Avoid implying that one bundled item suits every buyer, child, body size, craft, activity, or water environment.

Merchandising and imagery

Place flotation equipment beside craft in-store or in the same visible online purchase journey.
Use product imagery and merchandising that normalise suitable visible flotation equipment.
Pair the offer with short prompts about conditions, local rules, ability, and calling for help.

What this is

A plain checklist, not a kite mark.

The pledge isn't a certification scheme, rating, or legal standard — it's the practical version of what we're asking every seller to do. Write your customer-facing wording from the latest recognised guidance and the manufacturer's instructions, adopt what you can now, and tell us so the scorecard reflects it.

Tell us you've adopted it Back the ask publicly