Buoyancy aid or PFD visibility
Suitable buoyancy aids, PFDs, or lifejackets are visible near beginner craft before checkout or beside the display.
Scorecard
Who makes the safety decision visible?
No retailer is scored here yet. Results will appear only when the method, evidence, limitations, correction process, and right to reply are ready.
Rankings
Scorecard
No approved public rankings yet.
Results will appear here after checks are reviewed, evidence is cleared for public use, and each named retailer has a recorded right-to-reply status.
Criteria
What a retailer review should cover.
Included-equipment clarity
The journey states plainly whether flotation equipment is included, not implied by bundle imagery.
Safety wording on listing or display
Safety prompts appear close to the product, listing, display, or checkout journey.
Recognised guidance linked
The journey points customers toward recognised water-safety or paddlesport-safety guidance.
Responsible product imagery
Product imagery avoids normalising beginner paddling without suitable safety equipment.
Wind, cold water, current, and ability warnings
Warnings cover key beginner hazards without burying them in unrelated small print.
Leash guidance where relevant
Leash prompts are present where relevant and do not oversimplify environment-specific choices.
Product category positioning
Beginner craft are not presented as toys or casual garden/beach accessories without safety context.
Retailer guidance adoption or reference
The retailer adopts, references, or visibly aligns with recognised retailer safety guidance.
Process
Tough standard, fair process.
- Every public check is dated and limited to the products, display, or journey reviewed.
- Named retailers appear only after evidence review and a recorded right-to-reply status.
- Scores measure the buying journey. They are not product recommendations or legal findings.
- Corrections stay open after publication through the contact and right-to-reply route.
A retailer can ask for a correction, provide context, or update a record. The scorecard is meant to move selling practice, not to make unsupported allegations.