Campaign: Safe Sale, Safe Paddle
Make safety guidance unavoidable before purchase
Focuses on product-page wording, in-store displays, checkout prompts, packaging, responsible imagery, and links to recognised safety guidance.
Campaigns
Two retail safety asks, one shared open letter
Compare Safe Sale, Safe Paddle and Offer the Buoyancy Aid, then support one or both asks through the Summer 2026 Open Letter.
One letter, two asks
Both campaigns meet in the Summer 2026 Open Letter.
The letter asks supermarkets, general retailers, online marketplaces, and seasonal sellers to fix the buying journey for beginner inflatable paddleboards and kayaks. Sign it once and back one ask or both — your signature is reviewed before it appears, and your contact details are never published.
Campaign: Offer the Buoyancy Aid
Make suitable flotation equipment visible and directly offered
Focuses on retailers selling beginner inflatable craft also selling or directly offering suitable buoyancy aids, PFDs, or lifejackets where appropriate.
Compare the asks
Different retail moments, same safety gap.
Problem
Safe Sale, Safe Paddle: Safety prompts can be separated from the buying decision or hidden in low-priority page areas.
Offer the Buoyancy Aid: A beginner can buy the craft without seeing a suitable flotation choice at the same moment.
Retail action
Safe Sale, Safe Paddle: Put clear safety wording, warnings, responsible imagery, and guidance links beside product and checkout decisions.
Offer the Buoyancy Aid: Sell or directly offer suitable buoyancy aids, PFDs, or lifejackets where appropriate, with fit and category caveats.
Good journey
Safe Sale, Safe Paddle: The buyer sees safety basics before adding the craft to basket or carrying it from a display.
Offer the Buoyancy Aid: The buyer sees suitable flotation options before checkout or beside the in-store craft display.
Back it
Safe Sale, Safe Paddle: Sign the open letter and tick Safe Sale, Safe Paddle.
Offer the Buoyancy Aid: Sign the open letter and tick Offer the Buoyancy Aid.
Take action
Whoever you are, there's a way to push this forward.
Paddlers, parents, clubs
Add your name to the Summer 2026 Open Letter. Back one ask or both — every signature is reviewed before it's published.
Sign the open letterRetailers: messaging
Take the Safe Sale, Safe Paddle pledge — practical changes to product wording, imagery, and checkout prompts you can make this season.
See the pledgeRetailers: flotation
Take the Offer the Buoyancy Aid pledge — put suitable flotation beside every beginner craft you sell, with honest inclusion wording.
See the pledgeNew to paddling?
Start with the safety basics: flotation, conditions, calling for help, and where to learn properly.
Open the safety hubOur standard
Firm asks. Careful claims. Open corrections.
Everything we say publicly is sourced and dated. Before any real retailer score is published, the retailer needs a right-to-reply route, and anyone can challenge a claim. That's what makes the asks hard to dismiss.