Safety
Buoyancy aids and PFDs
A buyer should see flotation guidance before they buy a beginner inflatable craft, not only after they start planning a first trip.
Retail safety route
Make flotation part of the buying decision.
This page is a signpost, not personal safety instruction. The campaign ask is that retailers make suitable flotation choices visible and route buyers to recognised advice before purchase.
- A buoyancy aid, PFD, or lifejacket needs to be suitable for the person, activity, clothing, water environment, and ability level.
- Retail pages should make it clear when flotation equipment is not included with a board, kayak, or beginner bundle.
- Sizing and fit matter — check recognised guidance or ask a specialist before you buy.
- Product imagery should avoid normalising beginner paddling without visible flotation equipment.