Retailer pledge

Safe Sale, Safe Paddle

If you sell beginner inflatable craft, this is the pledge: safety wording, honest imagery, and recognised guidance placed where buying decisions happen. Practical, season-ready, no certification small print.

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The pledge

Four places to put safety in the journey.

Written for supermarkets, general retailers, seasonal sellers, marketplaces, and the listing teams behind them — changes you can make without redesigning your shop.

Product pages

Put a short safety block near the price, product summary, and add-to-basket control.
Say when a buoyancy aid, PFD, lifejacket, waterproof phone pouch, or other safety-relevant item is not included.
Link to recognised safety guidance before the buyer reaches checkout.

Checkout and follow-up

Use basket or checkout prompts where a beginner inflatable craft is added.
Repeat the safety link in order confirmation or collection messages where practical.
Avoid treating pumps, bags, towels, or leisure accessories as the only recommended add-ons.

In-store and seasonal displays

Place safety wording beside the craft for the whole promotional period.
Use shelf-edge signs, hang tags, or display boards that a beginner shopper can scan quickly.
Review seasonal language so inflatable craft are not presented as toys or casual beach novelties.

Imagery and wording

Show suitable visible flotation equipment where product imagery shows someone using or about to use the craft.
Include prompts about wind, weather, cold water, current, tide or flow, leash choice, ability, local restrictions, and calling for help.
Avoid broad claims that imply a craft or accessory is safe for all people, places, and conditions.

What this is

A plain checklist, not a kite mark.

The pledge isn't a certification scheme, rating, or legal standard — it's the practical version of what we're asking every seller to do. Write your customer-facing wording from the latest recognised guidance and the manufacturer's instructions, adopt what you can now, and tell us so the scorecard reflects it.

Tell us you've adopted it Back the ask publicly